In 2023, the Ministry of Agriculture, in collaboration with  international NGOs, decided to launch the Farmer’s Registry, an online platform that gathers farming data on one platform. The FAO asked us to help spread the word and help farmers register their data at their respective agricultural centers.

The campaign was launched with a film that told the story of two generations of farmers – and older farmer and his younger daughter who have come to excitedly register at the center.

The campaign was launched free of charge by all national television stations, accompanied by a radio campaign, billboard campaign and an explainer to clarify the details.

In order to reach the entire population, we also invited celebrities to join us in spreading the word.